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  • The Last 20%: From Prototype to Product

    calendar Jun 20, 2025 · 9 min read · software engineering process iteration  ·
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    In our earliest blog posts, we pushed back hard on the bloat of modern software development. Process Killed the Product made the case that process isn't what delivers value—building does. Rethinking TDD showed how rigid development practices can hinder innovation during Alpha, and why testing should mature alongside …
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  • Process Killed the Product

    calendar Feb 21, 2025 · 4 min read · software engineering process iteration agile devops  ·
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    Somewhere along the way, the tech industry got caught up in a strange paradox: the more we talk about building things, the less we actually build.

    This isn't just a problem within one company or team—it's a trend across the entire tech industry. We've spent years layering process on top of process, searching for the …


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  • Rethinking TDD (Test Driven Development)

    calendar Feb 5, 2025 · 3 min read · software engineering process iteration tdd testing ai  ·
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    Test-driven development (TDD) is often hailed as the ultimate best practice for writing robust code. Yet, if you're working in a startup environment, you might find that the golden standard of TDD doesn't always fit the realities of rapid prototyping and evolving product definitions.

    The Startup Reality: Alpha, Beta, …


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Recent Posts

  • The Last 20%: From Prototype to Product
  • Tuning GitHub Notifications with Slack (PRs and Workflows)
  • Process Killed the Product
  • Rethinking TDD (Test Driven Development)

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